Writing Toolbox

Establish a template to use across all forms of writing. It should include the company logo, a header, a dateline and subheaders that stand out against everything else on the paper. The consistency will help you spend less time contemplating the format and redirect that time towards content generation. Here is a template I like to use everyday.
Find credible influencers who can participate in an interview. After grabbing their quotes and soundbites, ask about the resources they use to stay informed on the topic.
Explore the influencers’ research reservoirs to gather facts and figures. In addition, audit other authors to explore how they discuss the larger conversation behind your topic.
Once the first draft is complete, rewrite your piece to tighten sentences. Remove any unnecessary words like “the” and “that.” Translate passive voices into active voices.
Check for scannability. In other words, how can you make the content easier to read for your audiences? Can they take away the key points through a quick glance?
Always find two trusted friends for the final editing phase. Read through their revisions to learn the grammatical rules you missed and extra writing tricks.